Showing posts from February, 2024

Hooked: How to Build Habit-Forming Products by Nir Eyal

  BOOK REVIEW: 4 stars out of 5 Nir Eyal's "Hooked: How to Build Habit-Forming Products" is more than just a guide for tech entrepreneurs. It's a thought-provoking exploration of the human psyche, examining how companies leverage our deepest desires and vulnerabilities to create products that stick. Eyal, a former tech insider, pulls back the curtain on the "Hook Model," a four-step framework that explains how products like Facebook, Instagram, and even exercise apps exploit our internal triggers, variable rewards, and desire for social connection to keep us coming back for more. The book's strength lies in its accessibility. Eyal masterfully blends scientific research, real-world examples, and personal anecdotes to create a compelling narrative. He doesn't shy away from the ethical implications of his model, acknowledging the potential for manipulation and addiction. This self-awareness fosters a responsible approach, encouraging readers to consider