THE POWER OF HABIT by CHARLES DUHIGG.

 

BOOK REVIEW: 4.5 out of 5 STARS.

This book goes into detail about the inner workings of the human brain to explain how habits are formed. It focuses on habit formations at various levels such as individual level, organizational level, and society level. It talks about famous organizations like Starbucks, Pepsodent, and Alcoa while explaining how their leaders drove their companies towards success by sticking to certain habits. The author talks about something called keystone habits which trigger many other habits. The author mentions the vital link between habit formation and the basal ganglia, an interior part of the brain. He talks about the craving brain, the golden rule of habit change, the power of a crisis, the Saddleback church, and the Montgomery bus boycott.

The writing is simple and easy to understand. The personal stories of the characters and their achievements were inspiring to read. It's clear from the book that the author has done enough research in presenting the facts about the science behind habit formation. I read this book after reading atomic habits, but I still found this book to be extremely useful and informative. I would recommend this book to everyone.